SEO ENGINEERING, MARKETING, STRATEGIZING By William C. Harrison SEO and Camping Information SEO is an abbreviation for search engine optimization. It is a term used to describe the process of preparing a site for optimum readiness for search engines review. Camping projects benefit from a carefully devised program to provide appropriate SEO strategies for the growth and development of project ?My Camping Mall? (http://www.mycampingmall.com). This SEO process and its importance to My Camping Mall are further described below. SEO Strategies Many have written much about SEO. It is not the intent of this script to rewrite what has already been written but only to apply it to My Camping Mall and the camping industry. Some references regarding SEO marketing and development are listed below. As indicated above, SEO describes a process of readying a site for search engines review. This readiness considers the site structure and its navigational scheme together with site description and key words. Developing good site content and marketing strategies are your early SEO considerations. Keeping your focus on your niche is of utmost importance. In this case, the focus is on the outdoor camping industry. The SEO strategy should be built around that niche. Once your focus has been adequately developed and your site created including site description and key words, your next focus should be on driving traffic to your site. As a matter of fact, driving traffic to the site can and should commence long before the actual creation of the web structure. Camping Strategies SEO strategies for outdoor and camping websites are not too different from that of other websites. The keywords (camping, hiking, tents, backpacks, sleeping bags, lanterns, etc.) will be different but the marketing strategies will be similar. The emphasis, of course, will be driving traffic to the site. Developing good content for a camping site is similar to developing it for other sites. Optimizing the site for site description, keywords, meter description is also similar. Plans for establishing links (preferably one-way linking) to other sites, developing a sit map, writing RSS feeds, blogs and articles, and submitting the site to search engines and directories are all a part of the SEO process. While the marketing effort will have similar resemblance to that of other sites, the focus will be different because the audience will be different and, thus, the client base will be different. In this case, the audience will be those who enjoy the outdoors and are willing to plan, equip and conduct camping trips and engage in various outdoor endeavors. News and Information As indicated above, much has been written about SEO marketing and strategies. Here are some SEO resources: Website Optimizing (SEO) Marketing and Free Ranking Report http://www.cherryoneweb.com Increase Search Engine Rankings Driving Traffic to Your Site http://www.networksolutions.com Google Submission Service Getting into Google in Seven Days http://www.ineedhits.com Website Search Ranking Getting a Top Rank in Two Days http://www.hiposition.com Rank Higher on Search Engines Unlocking the Secrets of SEO http://www.killianadvertising.com Top SEO India SEO Articles and News http://www.topseo.org Search Engine Roundtable Keeping Up-to-date with the Latest Search News http://www.seroundtable.com SEO Book For Web Professionals http://www.seobook.com We Build Pages Free Internet Marketing and SEO Tools http://www.webuildpages.com Explore the Book: Inside SEO & PPC Building and Managing an SEO & PPC Campaign http://www.insider-seo.com Top 10 SEO Tips Top 10 Search Engine Optimization Tips http://www.top10seotips.com SEO Expert Affordable SEO and Internet Marketing http://www.searchengineoptimizationcompany.ca Guaranteed Search Engine Optimization and SEO Services Professional Search Engine Optimization Services http://www.beanstalk-inc.com Search Engine Optimization Forum High Rankings Search Engine Optimization Forum http://www.highranking.com/forum PPC Campaign Management PPC Marketing and PPC Management Services http://www.redflymarketing.com Expert SEO Website Design Affordable SEO Ranking http://www.high-higher-highest-rankings.com Major Authority on SEO, Media and Humor Best SEO Blog of 2006-Search Engine Journal http://www.seomoz.org Top 10 Web Site Optimization Blogs By Wendy Boswell: Your Guide to Web Search http://www.websearch.about.com Top 10 Web Site Optimization Forums By Wendy Boswell: Your Guide to Web Search http://www.websearch.about.com